12Sep.2017
Success with diversification strategy, Bonfame September and Q3 hits new record high
Hair accessories and handbags supplier Bonfame(8433) succeeded with diversification strategy, the consolidated revenue of September was 303 million NTD, hits the new records high, YoY up 6.63%. Bonfame expressed on the respect of diversification strategy that the proportion of hair accessories shipped from the original 70% to the current 50% since this year the company had successfully expanded the children's products category, increased the sales on cosmetic related products, bags and footwear. On the respect of channels diversification strategy, Bonfame had successfully obtain children product orders from Australia and the United States, fast fashion clients also shows an increase in its order placement. On the respect of purchasing diversification strategy, Bonfame had expended the joint purchasing scale from Yiwu suppliers, not only gains more clients, but also effectively lower the impact on company's overall gross profit margin from upstream cost of raw material and the rise of labor cost.